The Countrywide Hockey League struck advertising and marketing gold when it held its very first Wintertime Basic in 2008. The yearly outdoor sport played on New Year’s Day has grow to be the have to-view celebration of the time, earning praise from both die-tough and casual hockey supporters alike.
This yr, the NHL and NBC, the television broadcaster for the sport, are getting an further phase to advertise the recreation. The two not too long ago introduced a partnership to combine the game’s broadcast with a social media marketing campaign, in a shift that could advantage each organizations.
” 스포츠중계 operating the social and broadcast integration to take a look at the efficiency and examine the knowledge,” Michael DiLorenzo, senior director of social media marketing and method at the NHL. “It need to increase our Facebook Fan base, simply because people must ‘like’ the website page to engage in. It also will build a window into the event for people who may possibly not be in entrance of the television.”
The thought is to get even much more fans tuned in and engaged with the game, in accordance to the social media consulting company that is operating the marketing campaign.
Numerous “observe and earn” contests will be showcased prominently on the two NBC and the NHL’s Fb and Twitter web pages. Contestants that are enthusiasts of possibly on Facebook or Twitter followers will have a opportunity to win possibly a Honda CR-Z vehicle, or trips for four to each Common Orlando Studios and the impending 2011 NHL All-Star Recreation.
Each the NHL and NBC usually are not new to this kind of social media campaigns, but this is the first time they have collaborated on a single.
Beginning December 23, NBC will get started getting image submissions from supporters of its Fb webpage. Several of the images will be chosen to air in the course of the sport. The network will also encourage the social media marketing campaign all through the day leading up to the match, this kind of as throughout the Rose Bowl university soccer game.
The NHL has prepared its very first advertising Tweet for December 31. For the duration of the recreation, the NHL may possibly ask fans to retweet messages and the initial to reply will get a prize.
This year will be the fourth installment of the Winter Vintage. The Washington Capitals will take on the Pittsburgh Penguins at Heinz Subject, generally the residence of the Countrywide Football League’s Pittsburgh Steelers. Other Wintertime Basic areas have included Ralph Wilson Stadium in Orchard Park, New York, Wrigley Discipline in Chicago and Fenway Park in Boston.